This week, we’ll be running a special series of posts here on the gTLD Strategy blog. As we move into September, many companies (including many of our clients here at FairWinds) are still trying to determine whether or not they should pursue a branded gTLD. As with any major business decision, they must weigh the benefits against the risks. Over the next week, we will be exploring some of the major risks and benefits that brand owners will face when applying for, setting up and operating a new gTLD. We will begin by discussing some benefits in Tuesday and Wednesday’s posts, and follow those with an overview of some of the risks in Thursday and Friday’s posts.

Check back with gTLD Strategy all this week for the rundown of some of the pros and cons associated with applying for and owning a .BRAND gTLD. If you have any questions about a post, feel free to leave us a comment or send us an email at

Josh Bourne
Special Blog Series: The Ups and Downs of Owning a .BRAND gTLD