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Singles’ Day Shopping Festival and Chinese E-Commerce Trends

Singles’ Day Shopping Festival and Chinese E-Commerce Trends

Every year, retailers try to predict consumer behavior in advance of Black Friday and Cyber Monday in order to make big sales. While these shopping days are a week away, we can look to China’s designated day of shopping –

Josh Bourne November 20, 2015December 16, 2016 Brand Marketing No Comments Read more

New gTLD Brand Strategy on the Launchpad in Europe

New gTLD Brand Strategy on the Launchpad in Europe

Though U.S. applicants made up the largest percentage of the new gTLD applicant pool, European brand owners have shown a more robust interest in adding their new gTLD to their digital brand strategy. When it comes to this brand enthusiasm

Josh Bourne June 5, 2015August 16, 2018 Brand Marketing 1 Comment Read more

.GEO Domain Names – A New Tool in Local Online Marketing

Young consumers, especially Millennials, use technology to represent and identify with location, whether by using apps that provide location-specific search results and allow customers to become the “mayor” of a business, or by tagging their present location when posting to

Josh Bourne December 9, 2014August 16, 2018 Brand Marketing 3 Comments Read more
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