Missed.Opportunity
March 9, 2011
By jbourne
According to a recent post on its PlayStation blog, Sony has released a new software application that allows users to create new applications using PlayStation Move’s technology. PlayStation Move is Sony’s foray into motion-controlled gaming; the new app allows academics, researchers, or even savvy gamers to integrate the Move technology with their PC for a variety of purposes. And the name of this groundbreaking application? Move.Me.
Those of you who remember the Anything.Goes blog post should be starting to notice a trend here – apparently, Sony has a penchant for the “dot,” as evidenced by its Make.Believe (“make-dot-believe”) project and now this new Move.Me (“move-dot-me”) app. In that post, we conjectured that Make.Believe sounds like it could be a domain name, especially if new gTLDs become a reality.
But the difference here is, Move.Me is a domain name. And Michael Berkens of The Domains blog points out that Sony doesn’t own it – he does. The site is underdeveloped, but according toDomainTools, it has been registered since 2008. And where Sony advertises the URLSony.com/MakeDotBelieve for its Make.Believe project, both Sony.com/MoveDotMe and Sony.com/MoveMe point to error pages.
The Move.Me app sounds really cool and useful. Too bad Sony doesn’t own the domain to go along with it.