Many brand owners that are active in securing defensive registrations are choosing to register their brands in category new gTLDs that represent their industry (.TECH), business (.CAREER) and where they operate (.PARIS). However, the Top 100 Bank names new gTLD research suggests that some of the most important places to protect brands are where the squatters are most active and not just in gTLDs that are directly linked to the brand.

We were curious how major Canadian brands were fairing when it came to cybersquatting, so we took a look at how well protected they are in the domain name space. We specifically took a look to see whether their customers are facing navigation challenges or security threats online as a result of the domain names these brands don’t own.

Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the Retail industry have helped certain brands maintain and, in some cases, establish dominance.