When was the last time you typed out a full URL in hopes of navigating to a webpage? With the rise of autofill text and automatic search this process of carefully typing web addresses into browsers has decreased. What does that mean for brand protection? Come take a look at our new research.
Owning the .SUCKS domain name for your brand might not be essential for risk mitigation or the best allocation of funds in the arena. There is still very little use overall in the new gTLD and malicious use against brands by cybersquatters is minimal.
The Equifax cyber-attack of 2017 highlighted the vulnerability of corporate networks and consumer privacy in the new era of the Internet and cyber threats. In fact, 2017 saw more expansive and more high profile breaches than any other year to date.
Consequently, corporates are urging more awareness and responsiveness to cyber threats at all levels to better protect the security and information of consumers from top to bottom.