Owning the .SUCKS domain name for your brand might not be essential for risk mitigation or the best allocation of funds in the arena. There is still very little use overall in the new gTLD and malicious use against brands by cybersquatters is minimal.
Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the Retail industry have helped certain brands maintain and, in some cases, establish dominance.