When was the last time you typed out a full URL in hopes of navigating to a webpage? With the rise of autofill text and automatic search this process of carefully typing web addresses into browsers has decreased. What does that mean for brand protection? Come take a look at our new research.
ICANN published the Sunrise Period for Google’s latest new gTLD .APP, which opens for registrations beginning on March 29, 2018.
Google won the rights to operate the .APP registry in 2015 after bidding over 25 million dollars at a heated 2-day ICANN auction. To this day, it remains one of the highest winning bids for a new gTLD in the ICANN auction process.
Every year the Super Bowl is not only an opportunity for fans to tune in and cheer for their favorite teams, but also for brands to reach millions of Americans with what they hope will be “stand out” ads. For many viewers, the advertisements are more enticing than the game itself.
We took a look at how domain names were utilized in Super Bowl 52’s ads, and specifically how 3 companies chose to utilize campaign-specific domains.