Domain names matter to everyone – from individual users to the many businesses and organizations that depend on the Internet.

On this Blog, you’ll find relevant, easy-to-understand domain name information.

We hope this information will help more Internet users, businesses, and organizations understand the basics of domain names. We also explore the more in-depth nuisances of running and executing domain name strategies and provide industry and policy updates along with opinions from our own staff and other industry specialists.

Our blog is the place to find objective and expert domain name information on critical subjects such as:

  • Brand protection
  • gTLD Basics
  • Internet governance
  • gTLD Management
  • UDRP
  • gTLD applications and management
  • Domain name strategy

We hope you will bookmark it, visit it often, and most of all participate in making our blog a better resource for you and others.

Our Authors are Domain Name Experts

Our team of analytical and creative subject matter experts write about a range of internet issues, updates, and events and are committed, by presenting domain name information in a way that those outside of the industry can understand, to improving the Internet experience for more individuals and businesses.

Examples of blog topics include consumer protection and trademark enforcement in new gTLDs, how big brands are engaging consumers online, key takeaways from ICANN policy announcements, and coverage of ICANN meetings as well as the Beyond the Dot conference in D.C.

We invite you to get to know our authors here.

A Tale of Two Blogs: Domain Name Strategy and gTLD Strategy

This Blog used to be two blogs. The first, Domain Name Strategy, was created in 2007 by FairWinds Partners to raise awareness about why the names in the address bar are so important. A few years later, we launched gTLD Strategy to help answer questions and provide updates and analysis of the New gTLD Program.

By combining these blogs and making the blog accessible on our site, we hope to make it even easier to find the domain name information you need to better use and understand the Internet. If you have any questions about our blog, please do not hesitate to contact us – we’d love to hear from you.