It has remained a mystery, an object of sometimes intense speculation, basically since new gTLDs first entered into conversations about digital strategy. “Talk all you want about their potential for online branding,” many digital marketers would say. “I want to
Any business that has undergone a domain name migration can tell you, there are some significant headaches involved. One of the biggest worries when switching to a new domain is preserving search engine rankings. There is an entire industry devoted
While ICANN’s New gTLD Program is likely to be the largest expansion of the top-level domain name space to date, it is certainly not the first. Before ICANN was created, the Internet had eight gTLDs, including .COM, .NET and .ORG.