Global insurance and financial management giant AXA is the first brand to launch its new top-level domain .AXA with original content, including an explanation of top-level domains, the purpose behind its new site, and an invitation to affiliates to register within it.

“When you visit a website with an Internet address ending with .AXA, you can be certain that it’s authorized by AXA and overseen by us,” the company said on its new website,

AXA is ranked 20th on the Global Fortune 500 list, with over 102 million customers in 56 countries and global annual revenues of $154.6 billion. Second-level domains will be available within .AXA for corporate and affiliate purposes only.

Since the beginning of the year, approximately 70 new top-level domains have launched. All have been generic terms, such as .GURU and .PHOTOGRAPHY, and are open to the public and the business community for registration of second-level domains. Of the almost 700 branded commercial enterprises to apply for their own top-level domains, AXA is the first to go public with unique content on its new top-level domain.

“AXA’s action represents a watershed moment for brands across the globe that applied for new top-level domains,” said Josh Bourne, Managing Partner of FairWinds Partners. “AXA emphasizes that authenticity and trust are central to the purpose of its new gTLD, echoing the goals of many .BRAND applicants.”


Yvette Miller

Yvette Miller

Vice President, Strategic Communications and Media Relations at FairWinds Partners
Yvette pulls together news on the Internet ecosystem, breaks it down and puts it in context for brands.
Yvette Miller
First Brand Goes Public in New Internet Territory

2 thoughts on “First Brand Goes Public in New Internet Territory

  • April 23, 2014 at 4:12 pm

    Just tried and but they did not resolve.


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