Coffee houses have long served as places where individuals come together to discuss ideas and exchange information – from current events and politics to the latest innovations and inventions. This tradition made Busboys and Poets a natural venue for “The Impact of the New gTLD Program,” a panel discussion hosted by The D.C. Chapter of the Internet Society (ISOC-DC) and FairWinds Partners.
After welcoming everyone to the event, Elizabeth Sweezey of FairWinds Partners pointed out that the words on the coffeehouse wall – Waiting, Watching, Dreaming – might resonate with those who’d been eagerly following the progress of new generic top-level domain (gTLD) applications. Taylor Frank, also of FairWinds, provided a helpful, straightforward description of the program and the important role of corporate applicants.
Each of the speakers/panelists then touched upon a range of possible implications of the New gTLD Program, including the potential for domain name collisions, the challenge of managing defensive registrations in new gTLDs, the need to involve the southern hemisphere to a greater degree, and the marketing of domain names in new gTLDs.
Following these remarks, Moderator David McAuley, of BloombergBNA, led a lively panel discussion. Fortunately for those “waiting, watching, and dreaming,” the discussion made clear that the waiting is (almost) over: users will begin seeing new gTLDs in their search results, address bars, and advertisements in early 2014. For the most part, the panelists agreed that new gTLDs represent significant opportunities for corporations, smaller businesses, and individuals to create and innovate on the Internet.
Now that the watching, waiting, and dreaming is almost over, it’s time to dramatically increase efforts to educate end-users about what new gTLDs can offer. As Frank explained, “marketing [for domain names] in 2014 is going to look very different than marketing in 2013 by virtue of the number of organizations and the types of organizations involved. It’s not going to solely rest in the hands of a few registrars to spread the word, to increase popularity, and educate people. It’s going to rest in their hands [and] in the hands of corporations. It’s going to be all across the board.”
FairWinds would like to thank ISOC-DC for giving it the opportunity to co-sponsor this discussion, as well as the esteemed panelists for participating in and ensuring a lively, balanced discussion on this cutting-edge topic.
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