While Americans are finalizing their shopping strategies for retail’s biggest day of the year, brands have been developing their own Black Friday marketing strategies with new generic top-level domains (gTLDs) such as .BLACKFRIDAY and .CHRISTMAS How Many Brands Are Using
Brands are constantly juggling different platforms to reach different demographics. Print, TV, and digital platforms are all part of an ever-changing formula for the attention – and buy-in – of customers. Between conceiving of different ideas and then coordinating them,
Matt Cutts, who leads Google’s efforts to root out spam from its search results, has some pertinent advice about the use of country code Top Level Domains (ccTLDs like .UK and .US) as a viable alternative to the .COM space.