Our own Josh Bourne recently published a piece on the Blackberry Z10 and the surprising fact that Blackberry did not own www.Z10.com.

Last week, as phablet fans in the United States awaited the arrival of Samsung’s Mega this Friday (it was first released in South Korea, Europe and Russia), an intrepid analyst here recently discovered that samsu.ng is not owned by the tech manufacturer. Instead, according to the WHOIS database, samsu.ng (which takes advantage of the ccTLD .ng of Nigeria) is registered to Howard Ku and resolves to a pay-per-click site that showcases links to the “latest Samsung phone,” and to “Samsung Galaxy apps”.  Could be worse – the site could show links to Apple smartphones, right?

So do all brands overlook the last two letters of their name when capturing key Internet locations?

Of the top 100 brands we researched, only three companies have used ccTLDs to create clever and intuitive domain names: pep.si points to the Pepsi Pulse page, ninten.do points to the Country locator for Nintendo,
and phili.ps points to the official Philips homepage.

After analyzing the WHOIS data for each domain, we confirmed that the target company owned each domain name. Other major companies do own domain names containing ccTLDs such as swat.ch and vi.sa, which match their brand names; however, the given domain names do not point to relevant official content.

We did find instances of domain names that contain both a brand name and, thanks to the dot placement, a ccTLD, that are used by either a different company or a third party who may be attempting to capitalize on the brand’s image. Here are some examples:

  • The m.tv site features a pay-per-click site with links to cellular providers and deals. This could be costly to MTV in the future, particularly if it hopes to build a stronger online presence. A WHOIS lookup confirms that the registrant is Tien Chau, not MTV.
  • The domain name b.mw points to a hosting site, which indicates that the given domain name is for sale for US $1,250,000.
  • Pampe.rs points to a blank page, which alerts the viewer that he or she is  “Executing in an invalid environment for the supplied user,” and the registrant information is privacy protected on DomainTools.

And finally, the domain names of other brands in the Fortune 100 with ccTLD ‘endings’ are already registered by the corresponding Fortune 100 brand but do not resolve. It’s possible that the owners may not know the intrinsic value of these domain names – like cocaco.la, adid.as, and hyund.ai.

If these companies simply redirected the page to an existing homepage – an action that requires minimal resources – additional (even if minimal) traffic to these sites could be captured.

Josh Bourne

Josh Bourne

Managing Partner at FairWinds Partners
A Managing Partner for the business, Josh draws on his experience with brands and blogs on business solutions for the domain name space.
Josh Bourne
What a Difference a Dot Makes: Don’t Overlook The Last Two Letters

2 thoughts on “What a Difference a Dot Makes: Don’t Overlook The Last Two Letters

  • August 29, 2013 at 2:37 pm
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    IDNF, what does IDN have to do with this article?
    The combination of a ccTLD and the brand name is a smart one for a new brand which wants attention and a memorable domain name to go with it. Maybe their .com domain is not available. However don’t tell me that MTV would make a sound investment paying thousands of USD for m.tv.

    Reply

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