Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the Retail industry have helped certain brands maintain and, in some cases, establish dominance.
Here at FairWinds, we receive dozens of requests a month to anonymously acquire domains. Most of these requests come from our pre-existing clients, who are, in the main, multibillion-dollar public and private enterprises. However, we have steadily been performing more work for pre-launch startups, smaller up-and-coming companies, and “unicorns,” or new ventures worth over $1 billion.
With the New Year upon us, we at FairWinds and CADNA are excited to see the many opportunities that technology will bring to businesses like yours during the course of 2017; but, at the same time, we—as you too must be—are concerned about recent incidences of criminal hacking and cybercrime, both state-sponsored and non-state, that are being reported with increasing frequency in world news.