Jennifer’s blogs help to advise brands on new gTLD strategies based on the trends set in old TLDs, coupled with ongoing research on consumer behaviors and navigation habits.
As a FairWinds Associate, Jennifer finds that one of the most exciting (and challenging) things about working within the Internet industry is the fact that it changes everyday.
“The innovative nature of the Internet ensures that is evolving every second of every minute of every day,” she says. “While this means vigilance in understanding those changes, the constant development of the network systems mandates creative solutions to exciting questions. Brands are particularly attuned to these patterns of growth because wherever it affects their customers, businesses want to – and should be – well informed on current issues.”
Jennifer graduated from Colgate University with a B.A. in History and French.