Many brand owners that are active in securing defensive registrations are choosing to register their brands in category new gTLDs that represent their industry (.TECH), business (.CAREER) and where they operate (.PARIS). However, the Top 100 Bank names new gTLD research suggests that some of the most important places to protect brands are where the squatters are most active and not just in gTLDs that are directly linked to the brand.
We were curious how major Canadian brands were fairing when it came to cybersquatting, so we took a look at how well protected they are in the domain name space. We specifically took a look to see whether their customers are facing navigation challenges or security threats online as a result of the domain names these brands don’t own.
Here at FairWinds, we receive dozens of requests a month to anonymously acquire domains. Most of these requests come from our pre-existing clients, who are, in the main, multibillion-dollar public and private enterprises. However, we have steadily been performing more work for pre-launch startups, smaller up-and-coming companies, and “unicorns,” or new ventures worth over $1 billion.