2017 proved to be an eventful year with the United States pulling back from ICANN, the advance of opportunistic practices by bad actors, and innovative uses of new gTLDS from some of the biggest global brands. These three trends are important factors to consider as 2018 domain name strategies are considered. Domain strategies are unique and these three trends should be top of mind.
FairWinds re-evaluated the 2016 dataset for Cyber Monday 2017: Fast Flux DNS and Other Cyber Threats to Brands. The biggest take away from this year’s analysis is that the number of infringing domains hosted on a Fast Flux DNS platform has more than doubled.
Many brand owners that are active in securing defensive registrations are choosing to register their brands in category new gTLDs that represent their industry (.TECH), business (.CAREER) and where they operate (.PARIS). However, the Top 100 Bank names new gTLD research suggests that some of the most important places to protect brands are where the squatters are most active and not just in gTLDs that are directly linked to the brand.