Highlights from 2017 and What to Expect as We Embark on 2018

Highlights from 2017 and What to Expect as We Embark on 2018

2017 proved to be an eventful year with the United States pulling back from ICANN, the advance of opportunistic practices by bad actors, and innovative uses of new gTLDS from some of the biggest global brands.  These three trends are important factors to consider as 2018 domain name strategies are considered.  Domain strategies are unique and these three trends should be top of mind.

Fraud in Financial Services New TLDs Less Prominent than in Other New Generic TLDs

Fraud in Financial Services New TLDs Less Prominent than in Other New Generic TLDs

Many brand owners that are active in securing defensive registrations are choosing to register their brands in category new gTLDs that represent their industry (.TECH), business (.CAREER) and where they operate (.PARIS). However, the Top 100 Bank names new gTLD research suggests that some of the most important places to protect brands are where the squatters are most active and not just in gTLDs that are directly linked to the brand.