We were curious how major Canadian brands were fairing when it came to cybersquatting, so we took a look at how well protected they are in the domain name space. We specifically took a look to see whether their customers are facing navigation challenges or security threats online as a result of the domain names these brands don’t own.
Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the Retail industry have helped certain brands maintain and, in some cases, establish dominance.
In this post, I’d like to talk about the nominative fair use concept as it affects a different type of commercial trademark enterprise. In particular, one that isn’t used to sell the actual products of a brand owner but rather, a service that is arguably related to the brand owner.