The fashion industry is taking eCommerce retail into its own hands and developing more robust direct-to-consumer methods. Come learn more about this trend.
Domain name disputes may now pose more than simply a risk to one’s brand reputation. Rather than merely inputting a typo of your favorite brand and winding up at a pay-per-click website, a more sinister exploit called fast flux DNS is gaining ground among cybersquatters.
Many brand owners that are active in securing defensive registrations are choosing to register their brands in category new gTLDs that represent their industry (.TECH), business (.CAREER) and where they operate (.PARIS). However, the Top 100 Bank names new gTLD research suggests that some of the most important places to protect brands are where the squatters are most active and not just in gTLDs that are directly linked to the brand.