Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the Retail industry have helped certain brands maintain and, in some cases, establish dominance.
In this post, I’d like to talk about the nominative fair use concept as it affects a different type of commercial trademark enterprise. In particular, one that isn’t used to sell the actual products of a brand owner but rather, a service that is arguably related to the brand owner.
Here at FairWinds, we receive dozens of requests a month to anonymously acquire domains. Most of these requests come from our pre-existing clients, who are, in the main, multibillion-dollar public and private enterprises. However, we have steadily been performing more work for pre-launch startups, smaller up-and-coming companies, and “unicorns,” or new ventures worth over $1 billion.